Categories
Uncategorized

Custom Rugs For Your Living Room – Art You Can Walk On

Floored by Rugs

Flooring is the foundation of any good room. A great rug will make everything fall into place. Though it sounds like a simple or a small thing, a custom rug really has the potential to impact the space and has a dramatic effect on the ambiance. A good rug completes and uplifts the aesthetics of a room all by itself.

Carpets That Define Your Style

Home decor is as unique as your. It is a collection of what you love the most. Every piece of furniture in your house is an extension of your personality. A home tells the story of who you are. This is why a customized rug is a decoration your living room floor needs.

Make Your Own Work Of Art

Hand-tufted rugs and carpets offer luxurious and artistic appeal. Hand-tufting is a much quicker and more versatile process than traditional hand-knotting. It creates smart, tough quality, made-to-measure custom rugs that add beauty to your living room floor space and make an interesting addition to your interior decor.

Hand-tufted rugs are made by hand as well as mechanized tools. Hand-tufting is a process where skilled artisans use handheld ‘tufting tool’ to insert wool, viscose, or linen tufts through a tough polyester mesh stretched tight on a metal frame. Designs are outlined and numbered on the canvas and skilled craftsmen fill in the spaces with respective colors. Be it mono-colors or a combination of two or three colors twisted together per tuft or extrusion of yarn, a blend of colors is made possible by hand-tufting. The rugs are backed with latex and a secondary cotton backing is affixed on them for proper stability and grip. Finally, the rugs are sheared for excess wool fibers, hand-carved using scissors by individual craftsmen to give the design prominence by separating the colors. Textures can be chosen – be it a light carving, a deep 3D effect, or a simple solid lustrous satin finish, every style and option is available to suit your discerning taste.

What we offer

Rugs and Riches, a custom rugs manufacturer in India, began as an institute in the hills of Darjeeling generations ago. We are now an internationally renowned brand and our highly customized rugs adorn prestigious spaces in more than 51 countries.

Our specialties include

  • Digital Lifelike Renders : We can convert your favorite painting or photograph into a rug. Our skilled artists can share a design sketch within just 3 days.

  • Unlimited Colour Options: Our goal is to get each hue exactly right. Our In-house dyeing facilities allow us to match shades and hues to your liking.

  • Countless Yarn Types: Viscose screams sheen, wool commands royalty and linen gives a feel of nature. There are many many yarns to choose from.

  • Innumerable Textures: Our expert craftsmen can literally bring sensuality to a rug and make your feet feel the heavens.

  • Instant Sample Strike-off: A strike-off or a hand feel sample can be made within 7 to 14 days to give you an actual feel of the rug.

  • Quick Production: We are geared up for a quick turnaround time of 6 to 8 weeks without compromising on the quality. Special requests can be executed in as fast as two to four weeks.

  • Status Update: We provide the weekly status of all orders and pictorial online production images during all stages periodically.

  • Consistency: Despite being a handmade product, quality and finish remain uniform.

  • Privacy/Intellectual Rights: Your designs and concepts remain solely yours and are safe with us.

  • Projects: Our team will handle your project professionally by providing a support system to understand and execute your vision.

Rugs and Riches creates an ‘Art You Can Walk On.’ Our innate passion and love for art keep our creativity alive and are expressed in every rug crafted by us. Through our attention to detail and quality and our collaboration with exceptional designers and artists, we are recapturing the spirit of craftsmanship and the joy of creating art you can truly walk on.

FacebookTwitterLinkedInWhatsApp
Categories
Uncategorized

Floor Art – An Emerging Trend

Recently, a new trend, one that has made art more fun, accessible and practical, emerged in the world of interior design. People from everywhere around the country are loving to have beautiful artworks transferred from the walls of their homes and museums to their floors. Because its copyright has expired, this art form is freely accessible to everyone. So, famous paintings and other artworks can be reproduced on the floor of every home or office, and an innovative method of doing this is to have a custom rug made with your favorite design on it. The rugs with sophisticated museum art are simple enough and add a classic look to your home whereas the rugs with clear designs; simple straight lines and bold colors go well with modern interiors.

Having a custom rug created is quite simpler than you think. There are several companies that create rugs with your own design, in any size you specify. Be it a simple rectangle, a square, or an oval, you can get a rug created in any shape. With the right design, size, and color pattern, a rug can seamlessly blend in with the interiors. In other words, a good rug always ties the room together.

Of course, creating a custom rug will cost you more than buying a standard one, but the freedom in selecting your own design and shape is unbeatable. Plenty of options are available ranging from plain wool to a mixture of different materials. Those who are looking for a rug that can withstand the test of time may opt for a hand-knotted rug while those on a realistic budget should prefer a hand-tufted one.

You don’t always have to select a complex artwork (such as a painting) as a design for your custom rug. Even your child’s drawing or a pattern on your drapes or cushions can be copied onto the rug. In fact, any design that goes well with the interiors works perfectly well. Also, different colors can be picked from fabrics, walls, or even light fittings to bring out a beautiful color scheme. Getting something created according to your taste adds a perfect finishing touch to your home and gives you plenty of satisfaction. Who knows, it may even be more cost-effective than you thought.

Rugs & Riches is one of the leading carpet manufacturers that specialize in custom hand-tufted rugs. You may visit our online website any time to check out our huge collection of designs.

The below is a piece of art made by us. This was customized for a customer with a fetish for collecting rocks. Rugs & Riches with its unique techniques converted the rocks into a carpet making it look real like.

FacebookTwitterLinkedInWhatsApp
Categories
Uncategorized

Wondering How To Make Your Room Pop? Try Using A Rug

Are you short on time and only have a small budget? Are you wondering how to change your room’s appeal in a fast, inexpensive, and effective way? Well, adding a bright area carpet or rug to your room can do the trick. Not only are rugs and carpets great interior design accessories, but they can also give you the best bang for your buck in a number of ways: 1. Customs rugs add vitality and bring energy to all rooms by making the furniture pop. The only thing required is to push the furniture aside, roll out the floor on the chosen floor area, place the furniture back and voilà!

2. There’s no hassle trying different styles of arrangement in a chosen space since it’s only one piece unlike the case with decorative accessories like bowls and vases or throw pillows.

3. Going for those within your budgets such as an indoor/outdoor rug or woven cotton rugs will mean foregoing the need to purchase expensive furniture or large accessories like curtains for thousands or rupees.

4. Going for those artsy cotton area rugs with dazzling colors and sophisticated abstract patterns with a hint of print make the space pop.

Therefore, if you are looking to make your room pop, a bright area rug or carpet will do the trick. It doesn’t matter if your preferred style is traditional elegance, boho, and preppy or somewhere in between, there are numerous floor décor options at your disposal just waiting to happen. The below carpet is a perfect way to make your room pop. It’s abstract, fun, and bold. Available at Zila Home online store.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

The Popularity Of Modern Pop Art Love Rug By Robert Indiana

Robert Indiana, the great American pop artist once said, “My goal is that LOVE should cover the world!” His words did indeed come true but in a very literal sense! His iconic motifs of LOVE and HOPE are immortal and extremely popular. They have come to personify and symbolize the very theme and essence of the words. They are enduring symbols of the great American Pop Art movement. Everyone is sure to have come across these motifs at least once. The name Robert Indiana might not be a familiar one, but his LOVE has surely covered the world!

From an Artist to an Icon

Robert was born on the 13th of September, 1928 in New Castle, Indiana. He was born Robert Earl Clark. Later he adopted the name of his home state ‘Indiana’ after serving in the United States military. Right from his early days, young Robert was artistically inclined. His teacher recognized his innate talent and nurtured his creativity. 

By the early 1950s, Robert began exhibiting his works in exhibitions. The exhibits were very popular and he won several prizes and accolades. His works drew much appreciation. Robert, in the 1960s, began experimenting with letterforms and started adding words to the artworks. This is where his famous work ‘LOVE’ found its origin. The ‘LOVE’ paintings, with bold and colorful letterforms, caught the world by awe. Robert gained much recognition from this series. His works of LOVE and HOPE are extremely well recognized even today. They are an iconic part of the American Pop Art movement and gave Robert Indiana cult status.

 A ‘Loom’ing concept!

Robert Indiana contracted galleries to convert his artform into custom rugs, motifs, and tapestries. Robert Indiana’s hand-tufted carpet, with its bold letterform of LOVE, has become the very image of the great American Pop Art movement. It is a much sought-after rug that is extremely popular even to this day. Though the image was created way back in the 60s, it has endured into modern times and has become iconic indeed. Its popularity has only grown stronger with age.

In the ‘LOVE’ letterform art, the letters ‘V’ and ‘E’ serve as the base, with the letters ‘L’ and ‘O’ perched over them. The letter ‘O’ is placed at an angle. The asymmetry of the letter ‘O’ gives the image its charm and unique appeal. The colours of the pop art rug are bold and vibrant. The enticing colour contrast creates a stunning visual impact. In typical Robert Indiana’s signature style, the rug is bold and beautiful. The rug is sure to uplift the mood of any room it is spread in and lends the ambiance a fun factor. 

The hand-tufted rug is an iconic symbol of the pop art movement. Bringing true the words of the great Robert Indiana, the hand-tufted area rug by Rugs & Riches covers the world in LOVE – quite literally!   

Rugs & Riches

Rugs & Riches has been weaving fine art into beautiful rugs. We are renowned for our quality and craftsmanship and it is this trait that drew us into an association with a LOVEly artist! In 2004, Rugs & Riches signed up with the legendary American artist associated with the pop art movement, Robert Indiana. With this association. Rugs & Riches gained exclusive rights of translating the iconic LOVE symbol into a limited edition series of hand-tufted premium rugs. What is even more special is that each of the labels is hand signed by the artist, making them a work of art to treasure.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

Ideas To Decorate Your Space With Custom Area Rugs

A rug is the single most important object which has the ability to lift the ambience of a space by itself. It can revamp a room’s look and positively impact the space. A custom area rug of beauty is a joy forever.

When decorating a space with custom area rugs, there are a few factors that need to be considered.

Style

Rugs are usually neutral, but if you are looking to add charm to your space it is always a good idea to scout for a rug that will match the theme. Be it retro, modern or plain ‘jazzy’ select a rug that will accentuate your space. Here are a few super elegant floor carpet designs for your residential space.

Size

The right sized rug occupies the available space perfectly and compliments and elevates the ambience of the room. An appropriately scaled custom area rug accentuates the aura of the space and does not appear cluttered or overbearing. When shopping for a rug it is a good idea to measure twice, buy once. The thumb rule for the rug size is that the rug must be large enough to cover the conversation area while leaving the front legs of the furniture just over it as an anchoring element to keep the rug in place.

Colour

A custom area rug looks best when it compliments at least two accent colours. Light colours create an airy atmosphere, while dark-themed rugs lend depth to the space. Vibrant coloured rugs add charm to the room and uplift the mood. Colours offer an instant transformation and help set the perfect mood.

Maintenance

When choosing a custom area rug for your space, it is imperative that you consider the intended application, material of the rug and the cleaning and maintenance requisites of that particular rug. Hand-tufted rugs are usually more versatile and durable. They are also easy to maintain and are best suited for areas that see higher footfall.

Feel

A rug may look good, but it is also essential that it feels good and serves its purpose. The feel of the rug depends mainly on the material used and the technique used for weaving. Rugs woven entirely with wool and silk are exquisitely soft and plush. They are expensive and quite delicate. Rugs are woven with jute add a raw aura to any space. They are soft and are hence not suitable for rough usage. Hand-tufted rugs with cotton and synthetic materials such as nylon, polyester etc offer a balance between feel and durability. They are rugged, long-lasting and can be used in high-traffic areas and are relatively easy to maintenance.

Looking for more ideas?

Rugs & Riches as a custom rugs manufacturer in India caters for clients from across the globe. Any colour, any design, any shape, and in any quantity – our expertise is highly customized with excellent craftsmanship and product delivery.

Established in 1991 in India, Rugs & Riches has been weaving art and transforming passion into surrealistic rugs. Our hand-tufted rugs adorn the floor space in over 51 countries. We have tufted rugs, carpets and floorings for residential, hospitality and commercial establishments. We have numerous successful projects executed around the world to our credit.

Our expert craftsmen can literally bring sensuality to a rug and make your feet feel the heavens. If you are looking for the best hand-tufted rugs from India then your search ends here.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

Why Custom Hand-Tufted Rugs Are A Must To Perfect Your Decor

Decorating With Rugs

The right themed rug can pull all the elements in the room together and unite them to create an ambience of class and unique charm. Custom hand-tufted rugs bring elegance to your decor. Hand-tufted rugs are woven with virtuosity and articulate luxury and comfort. They give your decor a premier touch.

Hand-tufting is a centuries-old, mesmerizing and intricate activity that uses a canvas as a base to create alluring hand-tufted rugs. A tufting tool is used to punch strands of yarn into the canvas that is stretched over a frame. Custom hand-tufted rugs offer intricate designs and are very versatile and durable.

The Perfect Rug For The Perfect Decor

The right rug can pull and bind all the elements in the room to create the perfect decor.

1. Colours

Light colours make the space look airy and fresh. They blend in with the decor and add a touch of elegance and sophistication. But if your theme is vibrant, a bright coloured hand-tufted rug is all you need! Bright colours allow you to experiment and indulge in fun hues. They offer an instant restyling of the space.

2. Patterns

A bold pattern highlights the furniture in the room. It is a hallmark of modern decor that accentuates the clean lines and vibrant colours of the room. Softly worn patterns easily enhance any decorating style by muting the colours that could otherwise overwhelm the decor.

Rugs are a powerful presence in any space. Most of the decor can be themed to reflect or revolve around the patterns and colour scheme of the rug.

3. Manage Space

Smart placement of hand-tufted rugs allows you to seamlessly blend open spaces. This idea is especially useful in open floor plans. It creates a comfortable space between two living spaces that are otherwise separated, by helping to tie them together. Each space’s unique identity is preserved, but the overall decor offers a smooth transition from space to space.

4. Create Variety

In large spaces, you may want to use custom rugs of different sizes to create a sense of variety. Using identical rugs will cun visually cut the rooms aesthetics. A perfect way to decorate a large room is by separating it with custom area rugs. Rugs are known to add definition to apartments, homes, rooms and commercial spaces.

5. Connect Spaces

Custom rugs have the power to unify connecting rooms and add a visual connection. If there are connecting rooms in your house, you maintain the visual flow from one room to the next by placing a similar-styled or coloured rug. This works particularly well in neutral or minimal spaces.

Looking For Custom Hand-Tufted Rugs?

Established in 1991 in India, Rugs & Riches as a custom rugs manufacturer has been weaving art and transforming passion into surrealistic rugs. Our hand-tufted rugs adorn the floor space in over 51 countries. We have tufted rugs, carpets and floorings for residential, hospitality and commercial establishments.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

Why are Carpets used as Hotel Floor Covering?

Hotels and other hospitality establishments rely on carpets as a big part of the decor. Carpets uplift the mood of the space and add charm to the hotel ambience. A good carpet can single-handedly make or break the flow of decor in a space. Hospitality establishments spend big dollars and choose the carpets carefully to blend in with their decor theme.

But is decor the only reason hotels or other hospitality establishments choose custom carpets as part of the interior style? Read on to know more.

No Flooring Around!

Hotels and hospitality establishments receive a huge amount of footfall. Hotels are usually dust magnets owing to their busy location and the number of visitors they receive. The chances of stain and grime damaging the flooring due to accidental spills are very high in hotels. Damage to the flooring caused due to the wear and tear due to incessant walking and lugging of heavy luggage over it is another concerning factor. Hotels and hospitality establishments are high-density areas, the time and opportunity available to clean the floor areas are very limited.

Hotels are also usually very large, open spaces. Such being the case, the noise amplification factor is very high in them. Without proper sound insulators and dampeners, they can turn into echo halls! A big headache zone when you consider the number of people and the number of conversations in varying intensities that will fill the hotel space!

Hotels and hospitality establishments are also high-risk fire threat regions. The chances of a fire accident are very high in such places. All it takes is one careless stray spark and the result could be catastrophic. Hence, the carpets that are used in these places must be fire-resistant.

Here’s a Neat Trick!

Hand-tufted carpets offer a great solution to safeguard the flooring of hotels, yet add swank to the overall decor of the place. Carpets keep the flooring neat and clean and improve the general feel of the place.

The carpets used in Hotels differ from the ones used in homes. They are specially crafted to withstand a high amount of abuse and yet look good. They are designed to blend in with the overall theme of the hotel decor. The hand-tufted carpets are extremely durable and are almost maintenance-free. They can withstand heavy traffic and do not wear out fast. Custom Hand-tufted carpets that adorn the floor spaces of hotels and hospitality premises capture and retain dust. They keep the general air quality of the establishment clean.

Carpets made for hotels and hospitality establishments are usually water-resistant. They can withstand accidental spillages that are bound to happen at hotels. They do not stain and can be cleaned quite easily.

Noise insulation is another benefit that is gained by adding a carpet as part of the decor. The carpets being thick and plush, they can muffle noise to a great extent.

Carpets made for commercial establishments like hotels and other hospitality premises are made to be fire retardant. They resist fire and are a safe addition to the decor.

If your hotel flooring is old and worn out, carpets are an inexpensive yet awesome way to spruce up the ambience. They can hide the worn flooring effectively and give the visitors a plush, stylish and cozy surface to walk on.

Get Custom Hotel Rugs & Carpets Designed!

Rugs & Riches was established in the year 1991 in India. Since its inception, Rugs & Riches has been weaving art and transforming passion into surrealistic rugs. Our custom rugs adorn the floor space in over 51 countries. We have tufted rugs, carpets and floorings for residential, hospitality and commercial establishments. We have numerous successful projects executed around the world to our credit. Browse our collection of custom rugs.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

Handmade Rugs From India: The Luxury You Can Afford

Handmade Rugs from India have the capacity to single-handedly lift the mood of a room. They can turn a seemingly cold and indifferent room into a warm and cozy place. The mere presence of a rug elevates the ambience of a place.

Rugs as Vibrant as the Country

India is a rich and vibrant country. Colours occupy a prime place in our culture and traditions. Over the centuries, our love for the splash of colours has spilled onto the rugs we produce as well.

Rugs have been around in India for hundreds of years. Indian handmade rugs are created from diverse materials such as wool, silk, cotton, jute, synthetic etc. Indian rugs make use of the finest materials and boast of excellent workmanship. They are unique for the colours and designs they exude. They are exported to over 100 countries and are much sought after globally.

Traditionally Indian rugs were woven entirely with wool. Woollen rugs are very luxurious and give a warm feel. Being entirely hand-tufted, woolen rugs are exquisite and a little expensive (know more about custom hand-tufted rugs). Rugs are also woven with Silk. Silk rugs are rich, classy and delicate. They are works of art that can be cherished as heirlooms. Silk rugs can be made entirely with silk or a blend of silk-wool.

Rugs hand-tufted with jute lend a natural and raw aura to any space. They are soft and are hence not suitable for rough usage.

Rugs hand-tufted with cotton and synthetic materials such as nylon, polyester etc are rugged, durable and long-lasting. They can be used in high-traffic areas and are relatively easy on maintenance. They are also inexpensive.

Custom handmade rugs from India are renowned for their intricate designs, colours, durability and the high-quality materials used. They have versatile and alluring designs. The artisans follow a rich rug-making tradition that is many centuries old.

Imagination is the true magic carpet.

At Rugs & Riches, we truly live by this quote. If you are looking for the best rugs in India then your search ends here. As a custom rug manufacturer, we have been weaving magic since 1991. For us, transforming passion into surrealistic rugs that adorn the floors in over 51 countries is the greatest joy there is. Our expert craftsmen bring sensuality to a rug and make your feet feel the heavens.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

Things to Know When Buying Hand Tufted Rugs From India

A great hand-tufted rug complements and completes the interior space. It lends a beautiful touch to the decor. Rugs capture and captivate attention at first glance. They give out the perfect style statement.

Hand-tufted Elegance

Hand-tufted rugs bring in beautiful designs to your room. They are made with expertise and speak of luxury and comfort. They give your floor a premium look. Hand-tufting a rug is a meticulous and mesmerizing process. A hand-tufted carpet is made with a canvas as a base, stretched over a frame. A tufting tool is used to punch strands of yarn into the canvas. Any design can be woven into the canvas. The dedication and the hard work that goes into the making of a hand-tufted rug is reflected in the intricacy of the finished product.

Hand-Tufted Rugs From India – A Handmade Magic

It has been widely acknowledged that Mughal emperor Akbar introduced the art of carpet weaving to India during his reign. The Mughal emperors patronized Persian carpets for their royal courts and palaces. The style gradually blended with Indian art and absorbed the local styles, tastes and designs. Thus the carpets produced became typical of Indian origin and the industry began to diversify and spread all over the subcontinent. The carpets made in India became extremely popular and their demand spread abroad as well.

Today, the Indian hand-tufted rugs & handmade carpets industry is a thriving industry that caters to a global audience. Hand-tufted rugs from India are well known for their designs with attention to detail and the presentation of realistic attributes. Indian-made carpets are well respected for their craftsmanship and quality. Indian hand-tufted rugs are among the most desired. The classy elegance and handiwork quality is much-admired. Indian hand-made carpets are exported to over 100 countries and are much sought after globally.

Custom hand-tufted rugs woven in India are renowned for their intricate designs, durability and the high-quality materials used. They have versatile and alluring designs. The artisans follow a rich rug-making tradition that is many centuries old.

Custom Hand-Tufted Rugs Manufacturers in India

Established in 1991 in India, Rugs & Riches has been weaving art and transforming passion into surrealistic rugs. Our rugs adorn the floor space in over 51 countries. We have tufted rugs, carpets and floorings for residential, hospitality and commercial establishments. We have numerous successful projects executed around the world to our credit.

Our expert craftsmen can literally bring sensuality to a rug and make your feet feel the heavens.

FacebookTwitterLinkedInWhatsApp
Categories
Blog

Custom Hand Tufted Rugs – Everything You Need To Know

A good hand-tufted rug can complete your decor. Custom Rugs liven up the space and make a room cozier and better. Rugs add a quintessential charm of their own to any space.

When it comes to choosing a rug, Hand-Tufted rugs strike a perfect balance. They slot right in between the expensive hand-knotted ones and the run-of-the-mill Machine-made Rugs. Hand-Tufted rugs can be dubbed Mr. Practical of the rug world. They combine affordability, exclusivity, durability, and usability into one stylish bundle of warmth.

What is Hand Tufting?

A hand-tufted rug is a much higher-quality rug than one made by a machine. Hand-tufted rugs are crafted by a weaver guiding the pattern or yarn. The backing is made with the rug’s design punched onto a frame. Next, strands of wool or yarn are placed on the frame and are punched using a tufting gun. After the punching, another piece, called a scrim, is placed on the rug with an adhesive to keep the fibers intact. The scrim holds the yarn safely in place. The carpet’s exposed loops are then sheared so the rug becomes flat. The edges of some hand-tufted rugs are bound to make them stronger.

Custom Hand Tufted Rugs Are Handcrafted charm

Hand-tufted rugs are deeply textured and come in rich hues and designs. There are unlimited colour options, countless yarn types and innumerable designs to choose from. They lend a cozy charm that helps you unwind. Custom hand-tufted rugs have personality, warmth, and durability woven into every fabric. Since they are relatively faster to make when compared to other handwoven rugs, hand-tufted rugs are a more affordable option too.

The long-lasting construction of a custom hand-tufted rug means that the cozy attraction of your room hogs the limelight for many years.

Maintenance & Durability

Hand-tufted rugs are rugged and relatively easy to maintain. If treated fair, they will last for a very long time.

Hand-tufted rugs have to be vacuumed at least once a week to get rid of all the dirt and dust. The rugs must never be shaken or beaten as it will damage the fibers.

If the rug becomes stained, gently wipe the grime off and vacuum the remains. Use a cloth and lukewarm water to remove wet stains. While simple blotting can get rid of stains, avoid using too much water as it can loosen the glue that secures the yarn. Never rub the stains vigorously.

Rotating the rug frequently to regulate the amount of sunlight and foot traffic it receives can help preserve the freshness of the rug and increase its life by manyfolds.

Custom Hand Tufted Rugs by Rugs & Riches

Rugs & Riches began as an institute in the hills of Darjeeling generations ago. We are now an internationally renowned brand. As a recognized custom rug manufacturer, our rugs adorn prestigious spaces in more than 51 countries. Our expert craftsmen can literally bring sensuality to a rug and make your feet feel the heavens.

FacebookTwitterLinkedInWhatsApp